Codes are systems of signs, which are created meaning. These may
include technical codes, verbal codes and symbolic codes
Technical codes: all the way in which the equipment is used to tell the
story in a media text for example camera work, movement, angles and shot
distance.
Verbal codes: everything to do with language, either written or spoken.
Symbolic codes: show what is beneath the surface of what we see for
example, character actions show you how the character is feeling.
Conventions is widely recognized way of doing something, this has to do
with content, style and form e.g. conventions of a music video might include
length of a song around 4mins and lots of fast pace editing.
Technical conventions: codes and conventions are used together e.g. the
side lighting in a horror is a technical code but this type of lighting is used
in most horrors which makes it a technical convention.
Genre conventions identify which conventions are associated with a
particular genre.
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